Farhan Karim
Digital Marketing • Project Management • Content Strategy • Business Development
Head of Digital Marketing & Project Management
Strategic Vision & Expertise
Farhan Karim is a digital marketing and project management professional with over a decade of experience leading multidisciplinary teams, managing digital marketing campaigns, and delivering web, content, and technology projects. He currently serves as Head of Digital Marketing at CalibreOn International (ReachFlair), where he leads teams across web development, design, advertising, email marketing, and content while developing marketing strategies and managing lead-generation efforts. His experience also includes site and content management, SEO, freelance project management, WordPress, content strategy, client coordination, resource management, and economic development initiatives, including the E-Rozgar program. He holds a BS in Electronic Engineering and professional certifications in Digital Marketing and Project Management from Google.
Services Offered
Digital Marketing Strategy
Development and management of data-driven digital marketing strategies for businesses, organizations, and marketing teams.
Lead Generation
Planning and execution of digital lead-generation campaigns to attract prospects and support business growth.
SEO & Website Optimization
Improving website visibility, search-engine rankings, content performance, and overall online presence.
Content Strategy & Management
Development, editing, publishing, and management of engaging website and digital content aligned with business objectives.
Email Marketing
Creation and management of email lists, campaigns, outreach, and lead-generation activities.
Social Media Marketing
Development and execution of social media strategies, campaigns, content distribution, and audience engagement activities.
Project Management
End-to-end planning, coordination, monitoring, reporting, and delivery of digital, web, and technology projects.
Web Project Management
Management of web development projects including coordination with developers, designers, writers, clients, and other resources.
WordPress Management
WordPress website content management, page creation, editing, publishing, and optimization for improved user experience.
Content Writing & Editing
Professional creation, editing, and optimization of blogs, articles, website content, press releases, and digital publications.
UI/UX Project Coordination
Coordination of UI/UX projects, wireframes, design resources, development teams, and project deliverables.
Marketing Analytics & Reporting
Analysis of digital marketing performance and preparation of regular reports to support strategic decision-making.
Freelance Project Management
Management of remote and freelance projects including resource coordination, client communication, planning, and delivery.
Client & Stakeholder Management
Professional coordination with clients, developers, designers, marketers, organizations, and other project stakeholders.
Digital Team Leadership
Leadership and coordination of multidisciplinary digital teams covering development, design, advertising, content, and email marketing.
Work Experience
Head of Digital Marketing
Leading and managing a multidisciplinary digital marketing team comprising web designers, developers, advertising experts, graphic designers, email marketers, and content writers. Developing marketing strategies for in-house departments and clients, monitoring and analyzing cross-channel marketing efforts, and managing budgets for lead generation and marketing activities.
Site Content Manager
Managing the App of the Day website, coordinating with developers, designers, and marketers, managing email campaigns and outreach, conducting internet research, managing interviews and website publishing, creating and editing HTML/CSS content, managing WordPress pages, building relationships for quality links, improving search-engine rankings, generating leads, managing client feedback, and preparing performance reports.
Director Economic Development Program
Managing the E-Rozgar program in partnership with the Ministry of Social Welfare, Gilgit-Baltistan. Overseeing freelance training projects, ensuring timely and cost-effective implementation, developing project plans, tracking activities, reporting progress, and coordinating with IT firms and individual resources for training programs.
IT Projects Manager
Managing web and technology projects for multinational companies through global freelancing platforms. Providing project management, content strategy, content management, UI/UX coordination, web project planning, wireframing, developer and designer coordination, resource management, WordPress management, social media campaigns, and client communication.
Sr. Team Lead Project Management
Supervising client orders and in-house development projects, coordinating between clients and project teams, reviewing and performing quality assurance before submission, managing in-house and freelance resources, handling online reputation management and ticket management, and preparing weekly and monthly project reports.
Sr. Executive Project Management
Supervising client orders and in-house development projects, coordinating with project teams, managing online reputation of business units, handling ticket management, and preparing project reports and documentation.
Executive, Project Management
Creating and reviewing content for in-house and client websites, writing professional blogs, articles, website content and press releases, editing and republishing content, and conducting content research using keyword data and website analytics.
Assistant Engineer
Supervising renewable energy and energy efficiency projects, designing and promoting REEE products, processing and submitting tenders, providing customer support and troubleshooting, and preparing HR reports related to sales and services.
Skills & Competencies
// Digital Marketing
// Web Technologies
// Content Management
// Email Marketing
// Social Media Marketing
// Project Management
// Analytics & Research
// Web Project Management
// Online Business Management
Projects & Initiatives
E-Rozgar Freelance Training Program
Digital Marketing & Lead Generation Campaigns
App of the Day Website Management
Freelance Web & IT Projects
WordPress Website Management
UI/UX & Web Project Management
Content Strategy & Digital Campaigns
Renewable Energy & Energy Efficiency Projects
Education
BS Electronic Engineering
International Islamic University Islamabad
Certifications
Professional Certificate in Digital Marketing
Professional Certificate in Project Management
IELTS
Project Management
WordPress
Freelancing
Introduction to Project Management
Trainings & Workshops
Professional Certificate in Digital Marketing
GoogleProfessional Certificate in Project Management
GoogleProject Management
FutureLearnWordPress
Ministry of Information Technology & Telecom, PakistanFreelancing
Ministry of Information Technology & Telecom, PakistanIntroduction to Project Management
Aga Khan Economic Planning Board PakistanVirtual Entrepreneurship and Freelancing Program
Aga Khan Economic Planning Board PakistanKey Achievements
Head of Digital Marketing at CalibreOn International (ReachFlair)
Director Economic Development Program at PISE
Management of E-Rozgar Program
Successful Freelance Project Management
Projects for Multinational Companies
Top-Rated Freelancing Profiles
Digital Marketing Professional Certificate
Project Management Professional Certificate
IELTS Band 7.5
Freelancing Training Program Delivery
Technical Contributions
Digital Marketing Strategy
Developing and implementing digital marketing strategies for in-house departments and clients.
Digital Team Leadership
Leading multidisciplinary teams of web designers, developers, advertising experts, graphic designers, email marketers, and content writers.
E-Rozgar Program Management
Managing freelance training initiatives in partnership with the Ministry of Social Welfare, Gilgit-Baltistan.
Freelance Training & Capacity Building
Conducting and supporting training programs focused on freelancing, online job hunting, proposal writing, client communication, and web writing.
Web & IT Project Management
Managing end-to-end web and technology projects through planning, coordination, resource management, and delivery.
Content Strategy & Development
Creating and managing website content, blogs, articles, press releases, and digital content strategies.
SEO & Website Optimization
Improving website content and search-engine rankings through keyword research, analytics, content optimization, and link-building activities.
Email Marketing & Lead Generation
Building email lists and managing email campaigns to attract prospects, app developers, and potential clients.
Social Media Campaign Management
Developing social media strategies, managing campaigns, and coordinating digital content distribution.
WordPress Content Management
Managing WordPress websites through page creation, HTML/CSS editing, content publishing, and user experience improvements.
Project Quality Assurance
Reviewing web and development projects and coordinating quality assurance before final submission to clients.
Client & Stakeholder Coordination
Coordinating communication between clients, developers, designers, marketers, writers, and other project stakeholders.
Freelance Resource Management
Recruiting, coordinating, and training freelance resources for web, content, and WordPress project requirements.
Online Reputation Management
Managing online reputation activities for business units and supporting their digital presence.
Renewable Energy Project Support
Supporting renewable energy and energy efficiency projects through supervision, product development, tenders, customer support, and reporting.
Youth Development & Community Engagement
Contributing to youth development initiatives through volunteer activities, training programs, and community events.
Testimonials & Endorsements
"Farhan demonstrates strong expertise in digital marketing, team leadership, campaign management, and lead generation. His ability to coordinate multidisciplinary teams and deliver marketing strategies is highly valuable."
Ahmed Khan
Digital Marketing Manager"Farhan is an experienced project manager with excellent coordination and organizational skills. He effectively manages resources, timelines, clients, and project deliverables while maintaining a strong focus on quality."
Usman Ali
Project Director"Farhan has a strong understanding of content strategy, website management, SEO, and digital communication. His ability to combine content with marketing objectives makes him an effective digital professional."
Sarah Malik
Content & Communications Specialist"Working with Farhan has demonstrated his ability to manage web and IT projects from planning through delivery. He communicates effectively with developers, designers, writers, and clients to keep projects moving forward."
Bilal Hussain
Technology Project Manager"Farhan has shown strong leadership in managing training and economic development initiatives. His experience in project planning, resource coordination, and programme monitoring contributes significantly to successful implementation."
Ayesha Rahman
Programme Coordinator"Farhan is a reliable digital professional with broad experience in project management, WordPress, content development, SEO, social media, and client coordination. He brings a practical and results-focused approach to digital projects."
Imran Shah
Freelance Client & Business ConsultantPublications & Reports
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Media Appearances
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